So what is value?
I believe that depends on where you sit from the customer’s point of view. While there are many different value points along the way to delivering a service or product to a customer, it is the customer that will determine the value by what the customer is prepared to pay. I’ve looked at several business plans in the last week. The plans are great on describing the business idea – the technology, product or service that will be taken to market. The analysis seems right, the descriptions of how things work and will be delivered are passionately explained. The strategic thinking …
Taking the first step
With so many blogs on the web, and so much information available to businesses, it seems unnecessary to create a unique place for an additional point of view. So why start something? Market Gap is being commercialised to help businesses implement strategies. Our focus is on taking the step from knowing to doing. We also want to help our clients contribute to the communities they operate in and to make conscious positive decisions about the environment. In our experience, most businesses have a good grasp of their initial strategic direction, an awareness of what is happening in their community and a …